Adobe Firefly / Summer of Boards
Creative direction,
frame by frame.
Adobe Firefly · Visual Communication · 2026
Commissioned through Adobe’s Creative Apprenticeship program for Summer of Boards, this visual story follows the creative-direction process behind a speculative product photography campaign. The carousel documents how mood, color, light, and composition came together to shape a cohesive final world.
The creative direction carousel
Finding the atmosphere
A focused palette and direction for light gave the imagined product world its sense of place.
From experiments to a final frame
The strongest visual decisions were refined into a precise sequence of final compositions.
